Retailers face growing pressure to balance customer demand, price considerations, and sustainability commitments. The Vinyl Sustainability Council provides trusted guidance and verification frameworks that help retailers make confident sourcing decisions, protect their reputation, and align with industry-wide sustainability goals.
The Vinyl Sustainability Council (VSC) is a voluntary membership organization taking a leadership role in advancing sustainable performance throughout the vinyl value chain. Through collaboration, verified action, and transparent reporting, the VSC drives measurable progress toward industry sustainability goals.
Retailers play a critical role in shaping customer perception and supply chain expectations. By working with the VSC for sustainable sourcing, retailers can:
More than 80 organizations across the vinyl value chain have joined the Vinyl Sustainability Council. Retailers who participate gain trusted frameworks and industry alignment to meet growing sustainability expectations.
+Vantage Vinyl, the industry’s first sustainability initiative, verifies companies making measurable advancements across key impact categories. Retailers benefit by sourcing from verified manufacturers, reinforcing responsible practices, and providing clear proof points to customers and stakeholders.
+Vantage Vinyl™, administered by the Vinyl Sustainability Council, verifies manufacturers that make measurable progress across key impact categories.
By sourcing products from +Vantage Vinyl manufacturers, retailers can:
The Vinyl Sustainability Council gives retailers a structured approach to responsible sourcing:
Understand impact categories and industry baselines.
Align sourcing strategies with verified sustainability frameworks.
Collaborate with manufacturers and stakeholders to advance shared goals and demonstrate leadership.
Launched by the Vinyl Institute in 2023, VIABILITY is the first U.S. industry-wide grant program accelerating post-consumer PVC recycling. The program offers grants up to $500,000 to help organizations expand PVC collection and reuse—supporting the industry’s goal to increase the volume of recycled vinyl materials.
By purchasing from +Vantage Vinyl verified companies you are assured of selecting products from responsible vinyl manufacturers, resulting in an elevated level of performance consistency among your vendors.