Beauflor Joins the Vinyl Sustainability Council
Washington, D.C., September 22, 2026 – The Vinyl Sustainability Council (VSC), a self-funded business council advancing sustainability in the vinyl industry, is proud to announce Beauflor USA as its newest member.
Beauflor USA, a division of the global Beaulieu International Group (B.I.G.), is a leading manufacturer of innovative flooring solutions for residential and commercial spaces. Headquartered in Cartersville, Georgia, Beauflor specializes in luxury vinyl roll flooring. Driven by the belief that “easy is beautiful,” the company develops high-quality, easy-to-install flooring products that combine style, durability, and performance. As a family-owned business, Beauflor emphasizes sustainability, customer satisfaction, and continuous innovation, supported by its state-of-the-art U.S. manufacturing facility and extensive global network.
“We are delighted to welcome Beauflor into the VSC,” said Jay Thomas, Executive Director of the Vinyl Sustainability Council. “Beauflor’s leadership in vinyl flooring, commitment to innovation, and focus on continuous environmental improvement make them a valuable addition to our growing membership. We look forward to working together to advance sustainability initiatives across the vinyl value chain.”
“I am excited to work with the Vinyl Sustainability Council (VSC) to find ways that Beauflor can implement continuous environmental improvements,” said Ashley Jones, Senior EHS Manager at Beauflor USA.
As part of the Beaulieu International Group, Beauflor joins a global organization with operations in 19 countries and more than 4,100 employees worldwide. Through collaboration with other VSC members, Beauflor will help advance the industry’s efforts to improve resource efficiency, promote sustainable manufacturing practices, and support continual improvement across environmental, social, and economic performance.
About the Vinyl Sustainability Council
The Vinyl Sustainability Council (VSC), founded in 2016 in partnership with the Vinyl Institute, is a collaborative platform for companies, organizations, and other industry stakeholders to come together to advance the U.S. vinyl industry’s contribution to sustainable development. Through its +Vantage Vinyl® verification program, the VSC aims to drive continuous improvement across all three aspects of sustainability: environmental, social, and economic performance. For more information, visit Vantage Vinyl.
About Beauflor USA
Beauflor USA, a division of the global Beaulieu International Group, is a leading manufacturer of innovative flooring solutions for residential and commercial spaces. Headquartered in Cartersville, Georgia, Beauflor specializes in luxury vinyl roll flooring. Guided by the belief that “easy is beautiful,” the company creates high-quality, easy-to-install flooring products that blend style, durability, and value. Beauflor’s commitment to sustainability, customer satisfaction, and innovation is backed by advanced manufacturing capabilities and a strong global presence.
Beauflor USA Media Contact
Cristan Haliburton
Cristan.Haliburton@Beauflor.us
VI Media Contact
Patrick Lynott
Manager of Press & Content, Vinyl Institute
plynott@vinylinfo.org
Learn more about the Vinyl Sustainability Council’s work to support continuous improvement, shared learning, and sustainability across the vinyl industry here: https://vantagevinyl.com/vinyl-sustainability-council/